If you own a business website, you probably already know all about the importance of SEO optimizing said site for search engines. After all, the web’s biggest search engine operators, such as Google and Yahoo, are still the largest referrers of high-quality organic traffic on the internet. This fact is surprising to many who now see social media platform as the most important internet marketing goldmine. We can’t deny that social media marketing is extremely importing, especially in 2018, but investing in effective SEO campaigns is one of the most important things businesses hoping to increase their bottom line need to do.
So back to the title of this article: why are local SEO services important? Well, the simple answer to that question is that Google is now placing more and more importance on personalized search results and one of the factors used to personalize the results a user sees is their location. Indeed, geo-targeted search results are the future and they can be especially important for businesses that have physical premises, such as restaurants, hotels, bars, nightclubs, gyms etc. Search engine operators can easily see where a user is located based on shared smartphone GPS data. Keep in mind that mobile users now account for over 52% of all internet users, so Google knows the exact location, down to longitude and latitude coordinates of a large percentage of people who use their search engine.
Optimizing your website for local search results can often be very easy due to the fact that you are dealing with reduced competition. Let’s say you own a pizza takeaway restaurant: unless your business is located in a neighborhood that has 10 other Italian food takeaway outlets, you should find it pretty easy to get your business website to the number one spot in local search results for keywords like “pizza”, “Italian fast food”, “pizza delivery”, “pasta meal deal”, etc.
If you are not ready to invest in professional local SEO services just yet, you can start to increase your website’s SERP rankings today by writing and uploading some localized articles to your business website. By localized articles, we just mean articles that describe the services offered by your business with regular reference to the location of your business’s HQ and the location of the customer base you are targeting. That said, writing SEO articles can get tedious, so why not outsource the task to a reputable SEO service provider? You might be surprised at the results.